Understanding the Corporate Feed
LinkedIn has modified its feed distribution engine to favor "knowledge-sharing and authority." The platform now actively de-prioritizes clickbait and personal updates, favoring posts that offer professional utility, direct tips, and industry analysis.
Crucial Algorithmic Variables on LinkedIn
- Dwell Time: The amount of time a user spends reading your post. Writing long-form text or carousel PDFs encourages users to stay on the screen, signaling value.
- Meaningful Comments: The algorithm weights comments containing multiple sentences much higher than simple emojis or "Congrats" comments.
- External Links: Placing links in the post text decreases organic distribution. It is recommended to pin links in the comment section or use native articles.