Moving Beyond Static Creatives
Static banner ads are experiencing high ad fatigue. Users scroll past traditional product ads without looking. Interactive ad formats—which invite users to tap, vote, or play—have shown to increase conversion metrics by up to 3x.
Successful Interactive Formats to Deploy
- Story Poll Ads: Meta lets brands add interactive two-option polls directly on Instagram stories. This boosts user engagement and provides first-party feedback.
- AR Try-On Filters: Retail brands can implement augmented reality face and room overlays to let customers visualize products before purchasing.
- Messenger Lead Gen Bots: Clicking on the ad opens an instant chat flow in Instagram DMs, qualifying leads through automated, conversational questions immediately.